How do Instagram stories differ from regular Instagram posts?

Instagram stories are photo, video, or animated GIF slideshows that appear at the very top of the Instagram app feed. Unlike regular posts, stories disappear after 24 hours. Instead of likes and comments, stories have a ‘send message’ button that encourages direct conversation. You can also link directly from story slides to external content like artwork in your store, which isn’t possible with regular posts. Stories provide detailed analytics showing exactly which users viewed each slide.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-06-02