How should I approach social media if I don't like it or find it uncomfortable?

Be contrarian. You don’t have to like social media—think of it this way: if we were in the fishing business, we’d drive the boat to where the fish are. The fish are on phones. Period. We don’t get to pick where they go. Everyone has their face glued to their phone, and that’s not changing. Social media is just storytelling on the one device that matters in today’s world. Even if you do everything offline—in-person shows and fairs—everyone is still on their phones. You have to get good at this because that’s where your potential customers are. Treat it like a conversation, like you would in real life, not like a broadcast channel.

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Asked by synthesized from teaching · Answered by Patrick · Art Business Webinar · 2026-05-27