Why is web-based AR better than app-based AR for artists?

App-based AR was version 1.0—pioneering companies created apps for visualizing art, but they faced several problems. First, apps are expensive to create and maintain, requiring constant updates when new operating systems release. Second, download rates for apps have plummeted; people stick to major apps and rarely download new ones. Third, most buyers come to your website first and won’t know you have an app or think to look for one. The friction of requiring a download kills many potential sales. Web-based AR (version 2.0) works seamlessly right on your website—buyers press a button and it just works through their phone or tablet camera, with no app download required. This friction-free experience is far better for conversion rates and puts AR in the hands of every website visitor automatically.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2018-06-14