How do I handle the practical challenges of shipping and fulfillment as my online sales grow?

As online sales increase, you’ll need to figure out how to navigate shipping more items without sacrificing quality or burning yourself out. Remember there are only twenty-four hours in a day, and you need time for creation, not just fulfillment. The goal is to eventually outsource fulfillment while maintaining the quality your clients and you deserve. Start by building systems and documenting your process. Be aware that the only truly difficult thing in this business is selling the work—everything else, including shipping logistics, becomes much easier to solve once you have sales coming in. Don’t let fulfillment challenges discourage you; they’re good problems to have.

Asked by an artist experiencing growth in online sales · Answered by Patrick Shanahan · art-marketing-podcast · 2025-02-28