My art doesn't really fit Mother's Day or Father's Day themes. Should I still market during these holidays?

Absolutely yes. Don’t let the idea that your art doesn’t perfectly match a holiday stop you from marketing during it. Self-gifting on holidays is a major factor — people buy for themselves during these periods, not just for the holiday recipient. The holiday creates buying momentum in the market regardless of whether your subject matter is specifically maternal or paternal. The key is that these are peak art-buying times when people have their wallets out and are in a purchasing mindset. You’re not trying to make your art fit the holiday theme; you’re taking advantage of the broader buying energy that exists during these periods.

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Asked by an artist whose work doesn’t fit holiday themes · Answered by Patrick Shanahan · art-marketing-podcast · 2024-05-10