Do I really need to become a content marketer and storyteller as an artist?

Yes, absolutely. Becoming a content marketer and storyteller is the most effective way to get attention and get people bonded to you, your story, and your art. Unless you’re going to become a road warrior and constantly travel to shows and galleries, getting good at marketing yourself is the only other viable path to building a successful art business. No one else is going to do this marketing for you. If you want your business to grow, you are responsible for doing the marketing. The good news is that if you do it consistently, the upside potential is the best it’s ever been in history to create a successful art or photography business.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-08-04