How can I reach wine bars, restaurants, and boutique shops that would be perfect for my work?

If your work fits specific commercial spaces—wine bars, tasting rooms, fine dining restaurants, boutique wine shops—consider doing outbound outreach directly to those businesses. You could send postcards with your work, then follow up with a phone call, or mail physical materials and call afterward. The challenge is time: this kind of direct outreach is effective but labor-intensive. For part-time artists, you have to weigh whether you have bandwidth for it. The opportunity is real though—there are countless boutique establishments that would be natural fits, and many business owners simply don’t know you exist.

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Asked by an artist with work suited to commercial spaces · Answered by Patrick Shanahan · art-marketing-podcast · 2024-10-04