What are the different levels of call-to-action I should use in my social media content?

Think of calls-to-action as a funnel with four levels. Level 1 (newcomers): Ask them to follow you to stay updated. Level 2 (engagement): Ask a question to get comments or DMs—‘Have you been here before?’ or ‘What do you think of this light?’ Level 3 (traffic): Direct them to your website or email list—‘Check out my website’ or ‘Subscribe to my newsletter for early access.’ Level 4 (conversion): Make a sales pitch with urgency—‘Use code SAVE20 at checkout’ or ‘Link in bio for this limited sale.’ Rotate through these levels depending on the content type and where your audience is in their journey with you.

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Asked by a photographer learning content strategy · Answered by Juan · Office Hours · 2026-03-26