What should I include in my Instagram bio to improve discoverability?

Include the main cities or regions where you’re based and that get the most search traffic. People search for things like ‘nature photography Northern Michigan’ or ‘nature photography Wisconsin,’ so if those location terms aren’t in your bio, you won’t appear in those searches. Also include personality elements that differentiate you, like your previous career or unique background. This gives you personality and helps you stand out beyond just being another photographer in your genre.

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Asked by a photographer optimizing their Instagram profile · Answered by Patrick Shanahan · art-marketing-podcast · 2024-12-03