Why do my spontaneous, casual social media posts perform better than the ones I spend hours crafting?

The more friction you introduce into creating content, the less likely you are to do it consistently. Spontaneous posts remove that friction—you create them quickly with energy and authenticity. Overly polished, carefully crafted posts often underperform because they lack that genuine, relational quality people respond to. Focus on removing barriers to posting. When you’re just being yourself without overthinking it, that authenticity resonates far more than manufactured perfection. The harder you work to make something perfect, often the worse it performs.

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Asked by an artist noticing casual posts outperform polished ones · Answered by Patrick Shanahan · art-marketing-podcast · 2024-10-30