Should I do in-person shows and studio sales if I prefer working alone?

No—understand what type of artist you want to be and structure your business accordingly. If you prefer to sell through museums, galleries, and especially online rather than doing festivals or open studios, that’s completely valid. Some artists aren’t naturally social and find in-person selling draining or disruptive to their creative process. Focus your energy on the sales channels that align with your personality and lifestyle. You can build substantial revenue through online sales, email marketing, and selective gallery relationships without ever doing a street fair or keeping open studio hours. Know your goals—selling primarily online while letting galleries and museums handle in-person sales can be a highly successful model if executed consistently.

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Asked by an introverted artist · Answered by Lindy Severns · art-marketing-podcast · 2025-02-07