What does it mean to 'go on offense' during uncertain economic times?

When you face a recession or uncertainty, do not go on defense—go on offense immediately. This means doubling down on your marketing, getting visible, going live, staying active, and treating it like war. During the pandemic, the most successful artists and photographers hit it harder than ever: going live multiple times a day, running live art shows, building their email lists, and staying in front of their audiences. Those who went on offense saw record-breaking sales. Those who waited or pulled back struggled. Uncertainty is when you push harder, not pull back.

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Asked by an artist worried about economic downturns · Answered by Nick Friend · art-marketing-podcast · 2021-01-05