How much should I be posting during a major sale like Mother's Day?

A properly executed marketing sales campaign requires posting 50 to 75 times—sometimes even more. Most artists think a sale means sending one email and doing one social media post. That’s nowhere near enough. For a major sale, you need to tease the sale beforehand via email and social posts, announce the sale when it launches, send multiple reminder emails throughout the sale period, post regularly on social media, and follow up as the deadline approaches. This level of consistent, repeated communication is what actually drives results. Missing these touches or ‘phoning it in’ means you’re leaving significant revenue on the table and missing the opportunity to grow your email list and acquire new customers.

---

Asked by an artist planning a holiday sale · Answered by Patrick Shanahan · art-marketing-podcast · 2023-09-29