How do sales cycles break down throughout the year for artists?

Here’s the yearly sales pattern: Spring represents the 1X baseline. The tail end of Christmas/New Year’s is 1.5X baseline. Summer (Mother’s Day through August) jumps to 3X baseline. Q4 (Black Friday through Christmas) peaks at 5X baseline. Understanding this cyclical pattern helps you know when to push hardest on marketing and sales efforts versus when to focus on other aspects of your business.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-06-02