Should I create art based on what I think people will want to buy?

No, don’t create artwork thinking about what people will want to buy. Create work that’s authentic to your own experiences and emotions. An artist who censors themselves or creates based on market demand rather than genuine expression will produce work that lacks authentic connection. The secret is not creating artwork you think people will buy, but being authentic in your creation. When you create from that genuine place, the right people will connect with it deeply because they’ll sense that authenticity. Your artwork should be reflective of your actual experiences, and those experiences will change over time as your life changes - that’s natural and good. Focus on the authenticity of your creative process rather than trying to predict what will sell.

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Asked by general teaching point · Answered by Dan Sundhal · art-marketing-podcast · 2024-08-07