How should my art website look and function?

Your website should mimic a physical art gallery—the paradigm that has worked for selling art across cultures and languages for generations. This means minimalist design with art on monochromatic walls (usually white), good lighting on the work, and little else to distract from the viewing experience. Include visible prices, ecommerce checkout capability, wall visualization tools so buyers can see how the work looks in a space, and clear options. Avoid clutter, animations, competing design elements, and pretentious language like ‘contact for pricing’ or ‘inquiries only.’ The website isn’t a canvas for your creativity—it’s a gallery that needs to follow proven conventions for how art is viewed and purchased.

---

Asked by a general artist audience · Answered by Patrick (inferred from context) · art-marketing-podcast · 2026-05-19