How should my art website look and function?

Your website must mimic the paradigm of a physical art gallery: minimalist, monochromatic walls, art on the wall, light on the art, nothing else. This is how art is viewed and sold worldwide, regardless of culture or language. Your creative eye is your biggest curse here — resist treating your website as a canvas with multiple fonts, colors, and slideshows. Keep it simple so people can actually see the art. Prices should be clearly listed. Think of your website as a digital gallery experience, not a design experiment.

Asked by synthesized from teaching · Answered by Patrick · Art Business Webinar · 2026-06-05