How can art fairs and in-person events fit into an overall marketing strategy?

Art fairs and in-person events are excellent for building genuine human connections—people get to know, like, and trust you in person, which is the foundation of sales. The key is to not rely solely on events but to capture contact information and continue marketing to those people year-round through email and social media. In-person connections are valuable starting points, but consistent digital follow-up is what turns one-time buyers into collectors.

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Asked by an artist doing festivals · Answered by Patrick · Art Business Webinar · 2026-06-26