Should I focus on quantity or quality when posting on social media?

It depends on your situation. Generally, increasing content production is important—you need consistent visibility regardless of perfection. However, if you’re targeting a high-end market with premium pricing, you may choose to prioritize quality and brand consistency, only releasing content that matches your brand guidelines and archetype. This approach can work when you have a defined geographic or demographic niche. The key is being intentional: higher volume helps with discovery, but maintaining brand standards can be crucial for premium positioning.

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Asked by general audience · Answered by Patrick Shanahan / Jonah Allen · art-marketing-podcast · 2023-07-28