How does acquiring even one customer impact my motivation as an artist?

When you’re at your lowest point in the entrepreneurial journey and you acquire just one customer with one piece of positive feedback, it’s like the gas tank is full for another two months. That single win, that one endorphin or dopamine hit, provides the encouragement and motivation to keep going. This is why increasing your new customer acquisition from 5-6 pieces a year to 50-70 is so powerful—you get more momentum, more positive interactions, more enthusiasm to continue. Each customer conversation reinforces that you’re building something real. This emotional fuel is critical for not quitting during the long five-to-ten-year journey of building an art business.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2024-02-20