What should I include in my Instagram reel descriptions instead of just hashtags?

Write an actual description, not just hashtags. Include context about what the reel shows, a call to action directing people to your website to see the work or buy prints, and end with a question to encourage comments (like ‘What camera lens is your favorite?’ or ‘Which piece should I paint next?’). Good descriptions can be simple — even three sentences work: say you hope they like it, direct them to your website, and ask if this is their favorite piece you’ve posted. You can also use AI tools to draft descriptions if you describe what the reel is about.

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Asked by a photographer posting reels · Answered by Mili · Office Hours · 2026-07-02