What is the most important metric that predicts how much revenue my art business will generate in a year?

After analyzing extensive sales data across thousands of artists, the number of sales you run per year is one of the top two most important metrics predicting your annual revenue. This metric is even more predictive than the size of your email list, your Facebook followers, or your Instagram following. The correlation is clear: artists who run more sales throughout the year generate significantly more revenue. This makes sense because sales are substantial marketing efforts that drive action, and most artists don’t do enough marketing consistently. There’s tremendous opportunity in simply running more sales events throughout your year.

---

Asked by general teaching audience · Answered by Patrick Shanahan · art-marketing-podcast · 2021-06-09