What should I include on a marketing postcard for my art business?

Include several key elements on your postcard: First, high-quality images of your art or creations - you have double-sided space to showcase your work beautifully. Second, include a photo of yourself smiling so people can recognize you in person later, which helps start conversations. Third, your phone number (with ‘call or text’ noted) - if privacy is a concern, you can use a free virtual phone service. Fourth, your social media handle with the platform logo, which lets people instantly check out more of your work and get to know you. Fifth, your website URL or a QR code if your web address is long. Sixth, clearly state what’s on offer - your services menu, commission availability, portrait work, whatever you’re promoting. Finally, if you have it, include social proof like media coverage or short customer testimonials. The goal is to provide multiple ways for people to connect with you.

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Asked by an artist creating their first marketing postcard · Answered by Patrick Shanahan · art-marketing-podcast · 2024-06-13