What do email open rates tell us about the need for frequency in email marketing?

If your email has a 20% open rate, that means 80% of your list didn’t even see that email. Whatever image you featured only reached those who opened it. And it’s not the same people every time—different subject lines resonate with different people, so different subscribers open each email. This is exactly like social media: you need to mix up your approach and send emails frequently because each one reaches a different portion of your audience. One email doesn’t reach everyone, so if you want your full list to see your work, you need consistent, regular communication.

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Asked by a podcast host · Answered by Nick Friend · art-marketing-podcast · 2023-05-22