What foundation do I need to have in place before this technique will be effective?

For this technique to work well, you need to have been providing consistent value to your email list rather than only sending sales pitches. If you’ve been constantly asking for sales without offering value, the technique won’t be as effective. The concept is that you earn the right to make an ask by first providing valuable content - whether you call it jab-jab-jab-right-hook, permission marketing, or romance marketing. Build trust and provide value first through helpful content, behind-the-scenes insights, and genuine connection, then occasionally make sales offers. This foundation makes your audience much more receptive when you do ask for a sale.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-04-17