What happens if I don't have an audience built up before Q4?

If you haven’t done marketing and don’t have attention built up - meaning no collector list, no email list, and no fans on social media - you’ll be running your Q4 promotions to crickets. Even if you figure out all the mechanics of how to run sales, how to price, how to handle payments and everything else, without an audience to market to, you won’t see results. The normal marketing you do before sales is just as important as the sales themselves. This is why you must start building your audience now, months before Q4, so you have people to sell to when the biggest selling season arrives. You cannot wait until October to start.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2021-07-22