How does building attention throughout the year impact holiday and Q4 sales?

How much attention you have - both rented and owned - at the end of the year will dictate and is directly proportional to what your Q4 sales will be. This is a fact that’s been proven time and time again. If you move that attention around all year long, you’re going to be in a much better place when Q4 comes and when your big sales periods arrive. There’s no shortcut to this - it’s really something you have to be doing consistently throughout the entire year. By the time your peak selling season arrives, all that year-round work will pay off in significantly better sales.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2020-01-29