Are there any successful artists who don't discount their work?

In examining thousands of successful artists and photographers making $100,000 or more annually, virtually none operate without discounting. While there may be rare exceptions—perhaps one in thousands—you cannot build a reliable business model on unicorn cases. The overwhelming data shows that artists building six-figure businesses all use strategic discounting as part of their sales approach. If you want to find your own path without discounting, you should be able to identify at least five successful artists who’ve done it—but you won’t find them. Meanwhile, there are over a thousand examples of artists successfully using discounts to build thriving businesses.

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Asked by an artist questioning the necessity of discounts · Answered by Nick and Patrick Shanahan · art-marketing-podcast · 2020-09-03