How do I validate if I should offer prints when I've only sold originals before?

Test it with a small, low-risk experiment. Get a few prints made and do a flash sale, explaining that you’re trying something new because of current circumstances and you’re not sure if you’ll do it again. Offer them at a discount to create urgency and see what happens. Position it as a limited experiment so there’s no pressure if it doesn’t work. If prints sell well, continue. If not, you’ve only lost a small amount of time and money, and you can move on knowing it wasn’t the right move.

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Asked by an artist considering offering prints · Answered by Nick · art-marketing-podcast · 2020-09-24