How can I quickly build an email or subscriber list when I'm just getting started as an artist with no existing audience?

Run a giveaway contest using social media and messaging platforms. Offer something valuable like a free print, and use the contest entry process to capture subscribers. This solves the chicken-and-egg problem of having no list to start with. You can drive contest entries through both organic posts and paid advertising, and even new artists can build a solid list of several hundred subscribers within weeks by running this technique a few times. The key is making entry easy—have people comment, answer a question, or click a link—and then capture their information through an automated messaging sequence.

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Asked by artists just starting out with no existing list · Answered by Patrick Shanahan · art-marketing-podcast · 2018-01-09