Why do social media likes and views not translate to sales for most artists?

There’s no button on the ATM for likes, comments, or shares. Going viral or getting lots of views means nothing if it doesn’t lead to conversations and relationships. The metric that actually matters is conversations – direct messages, comments you respond to, phone calls, emails. If you’re posting and getting into real conversations with people, you’re on the right track. If you’re posting and only getting passive engagement, you’re on the social media hamster wheel that’s just fluffing your ego, not putting dollars in your pocket. Focus on turning any engagement into actual conversations with potential collectors.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2024-11-08