What is the overall marketing strategy recommended for selling art throughout the year?

Your marketing should fall into two main buckets. First, holidays where you offer discounts and actively promote sales—Black Friday, Cyber Monday, Christmas, Valentine’s Day, Mother’s Day, and even made-up holidays. Second, romance marketing throughout the rest of the year. Romance marketing is non-salesy content that provides value, inspiration, entertainment, and beauty. It’s designed to grow your email list and followers, but more importantly, to build an audience that knows, likes, and trusts you. By doing romance marketing all year, you build up goodwill and respect in the bank, which gives you the credibility to have big sales during the holidays and ask for the sale without seeming pushy.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-11-14