What happens if I have an audience but fail the 30-day rapid test?

If you have a minimum viable audience, run a focused 30-day test hitting all price points and selling activities, but don’t reach $1,000 in sales, it’s time to pivot. This means creating new art and trying different subject matter. Then you run the test again. This is a repeatable formula until you find traction. Many artists spend years creating work in a subject matter that has a tiny market size - maybe only 1,000 interested people globally. You might be talented, but if your market is the size of a pea, you need to experiment with subject matter that has broader appeal. The test tells you this quickly so you don’t waste years.

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Asked by synthesized from teaching · Answered by Nick Friend and Patrick Shanahan · art-marketing-podcast · 2022-02-12