What should I prioritize: improving my website or creating social media content?

Once your website meets a baseline quality standard—good About page, clear navigation, work properly displayed, and any media mentions or credentials shown—stop obsessing over the website and shift your energy to content creation and audience growth on social media. Your website is important, but it’s a destination; social media is how you drive traffic to that destination. If you have limited time, allocate the majority (about 75%) to creating social media content and growing your audience, with only about 25% on website updates and maintenance. A perfect website with no traffic generates no sales. An adequate website with consistent, engaging social content and a growing, engaged audience will generate sales. Focus on the activities that bring people to your work, not endlessly perfecting the place they land.

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Asked by an artist managing limited time · Answered by Juan · Office Hours · 2026-04-07