What are the essential email capture methods every artist should have on their website?

There are three foundational methods every website should implement. First, a footer signup - this is baseline and should be on every page at the bottom where visitors can subscribe to your newsletter or get a discount code. Second, a site-wide popup that appears when someone lands on your website asking for their email address. Popups simply work across all industries, so don’t fight what’s proven. Third, content upgrades via landing pages - offer something valuable for free that someone would exchange their email to download, like phone wallpaper packs featuring your art, access to a collector’s list for early viewing of new work, or a birthday club with special perks.

Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2026-05-29