What are the three most important data points I should try to collect from potential collectors?

The trifecta of data points is: email address, phone number, and physical mailing address. While email is the primary focus and easiest to start with, having all three gives you multiple ways to reach your collectors and potential buyers. Email allows for regular communication and offers. Phone numbers enable text marketing and personal outreach. Physical addresses allow for direct mail campaigns which can be highly effective. Setting up capture systems for phone numbers and mailing addresses is more advanced than email, but keep this trifecta in mind as your ultimate goal for comprehensive contact information on your buyers, collectors, and leads.

---

Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2026-05-29