After making a sale, what should I do next? Is the work done?

No, the work is not done after making a sale - you’re actually just getting started. Making a sale is not the finish line. The hard work you put into acquiring that customer means you should maximize that relationship. After the sale, you need to follow up with the customer to ensure they had a good experience, and if they did, that’s an ideal time to ask for another sale or deepen the relationship. Don’t just move on to chasing the next new customer.

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Asked by an artist who just made a sale · Answered by Patrick Shanahan · art-marketing-podcast · 2018-04-12