Why is Instagram direct messaging particularly effective right now compared to email?

Instagram direct messages represent a massive arbitrage opportunity because of the attention-to-noise ratio. Think about how cluttered your email inbox is versus how many Instagram direct messages you receive daily - for most people, it’s dramatically fewer DMs. Meanwhile, people check Instagram constantly throughout the day (some people 5, 10, 15, even 25 times daily), so your message gets seen. The DM inbox is relatively empty compared to email, creating an opportunity to actually get attention and responses. It’s like a room at the house party that very few people have discovered yet, so there’s much less competition for attention.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-06-19