What is the ultimate goal of following this business roadmap?

The goal is to get your art business in the best shape possible so that all you need to focus on is regular and consistent marketing, and the business will grow year after year after year. It’s guaranteed - not even up for debate. When you’ve completed this roadmap, you know you have a product the market wants, you’ve set up all the infrastructure correctly, and you’ve validated traction. At that point, you transition from being a tugboat to being a smooth sailor. You go from pushing a cart uphill to having momentum. Everything is set up so the odds are in your favor to legitimately grow, and you just need to show up and market consistently.

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Asked by synthesized from teaching · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2022-02-12