What's a good email list size to aim for and how quickly should I try to grow it?

Growing your email list should be a consistent, ongoing priority. Through effective advertising and lead generation strategies, it’s realistic to add 300-400 new contacts per month. Over the course of a couple years with consistent effort, building a list of 5,000-5,500 engaged subscribers is very achievable. The key is consistency - this isn’t a one-time project but an ongoing business-building activity. As your list grows, you’ll see the balance of your business shift more toward online sales because you’ll have an audience you can market to regularly.

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Asked by an artist building their email list · Answered by Patrick Shanahan and Bob Gherardi · art-marketing-podcast · 2024-11-14