How can I increase my Average Order Value?

There are several ways to increase Average Order Value: raise your prices, start selling more product types if you’re only selling one thing, add prints if you only sell originals, add different print mediums like metal or canvas, and add merchandise. Don’t limit yourself based on personal preferences—if customers want metal prints and you only offer canvas, you’re leaving money on the table. The more products you offer, the higher your potential AOV and return on marketing time.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-01-06