What were the biggest misconceptions artists had about selling art online in 2020?

Many artists didn’t believe art really sold online, even though it had been selling online for years. Others got in their own way with mental hurdles—‘clogging’—like not knowing how to price, not knowing what niche to focus on, insisting on perfection before launching, refusing to offer prints or run discounts, and overthinking every decision. The reality is: just launch. Price it and launch. Pick a niche and launch. You’ll figure it out as you go. The artists who succeeded were the ones who started, stayed consistent, learned, and iterated. Those who waited for everything to be perfect never got off the ground.

---

Asked by an artist with doubts about selling online · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2021-01-05