What is the simple three-step system for executing this attention-moving strategy?

The system is: Schedule, Do, Measure. First, schedule the activity on your calendar - block out time at least once per week. Second, execute on it - go do the thing, whether it’s email to Facebook, Facebook to Instagram, or whatever channel movement you’ve planned. Third, go back to the calendar entry a couple days later and put in there what you think you got in terms of followers or engagement. That’s it. You schedule it, you do it, you measure it. It can be literally that simple, and this simplicity is what makes it sustainable throughout the year.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2020-01-29