How can I test if my Instagram profile is effective at showing who I am?

Hand your phone to a stranger with your Instagram profile open. Ask them to look at a few posts and tell you what they can learn about you. If they mention something other than ‘you’re an artist’ or details about your art, you’ve won—you’re successfully presenting yourself as a human being people can connect with. If all they can tell you is that you make art, your profile is one-dimensional and you need to start sharing more about your life, interests, hobbies, and personality outside of your artistic work.

---

Asked by an artist wanting to evaluate their Instagram presence · Answered by Patrick Shanahan · art-marketing-podcast · 2025-08-20