How do I find profitable subject matter to create?

Instead of creating what you love first and hoping to find buyers, flip the script: start with demand and work backwards. Find groups of people who are passionate about specific subjects—search social media groups, forums, communities. If you discover, for example, that there’s a huge passionate community around a specific type of flower or local landmark, that’s your signal. Create work for that existing, passionate market rather than trying to create a market for your work. Look for where intense interest and passion already exist, then fit your creative skills into serving that demand.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-01-06