What are the essential technical setup steps I need to complete before running social media ads?

There are three critical technical foundations you need in place: First, install the tracking pixel on your website immediately, even if you’re not ready to advertise yet, so your audiences can start building. Second, gather your email list and upload it to create a warm traffic audience. Third, set up e-commerce conversion tracking so you can identify when people add items to their cart versus when they complete checkout—this lets you create hot traffic audiences of people who abandoned their carts. With these three elements in place, you’re no longer a complete novice and you’ve stacked the deck in your favor before spending any money on ads.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2017-03-09