How often should successful artists be pivoting?

The strength and success of your business might just be down to how many pivots you can execute and how quickly you can execute them. Successful artists are pivoting all the time—that’s typically how they got successful in the first place. You can never stop with the concept of pivoting. It’s a muscle that needs to be exercised regularly. The more successful you are, the more you need to be focusing on it and doing it. Continuous testing of new ideas keeps your business growing and prevents stagnation.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-01-15