What role does an artist still need to play even with marketing automation tools?

Nobody can run your business for you — there are fundamental things only you can do. First, you must create marketable art. The best marketing in the world won’t sell an unsellable product. Second, you need to find and build your audience. Third, you need to create fans and collectors — people who genuinely like you and follow your work. Automation tools can help you tremendously with marketing execution, but you still have a role in the creative direction, audience building, and relationship development. Don’t think of it as binary where you do nothing except create — that won’t work. But you should use tools to make everything else dramatically easier and more consistent.

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Asked by synthesized from teaching · Answered by Nick Friend · art-marketing-podcast · 2025-05-23