How can I get large brands to work with me as an artist when I have no connections in that industry?

Create strategic self-initiated work that demonstrates how your art can enhance a brand’s marketing. Choose projects tied to major events or cultural moments (sporting events, cultural phenomena) and produce extensive content showing the process and potential brand applications. Then be bold: find decision-makers on professional networking platforms, reach out directly, and show them what you can do for their brand. Don’t wait for them to discover you—proactively demonstrate your value. Even if 99 out of 100 emails get no response, one reply can open the door.

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Asked by an artist wanting to work with major brands · Answered by Craig Black · art-marketing-podcast · 2025-02-25