If I have a large number of orders or abandoned carts, can I send a bulk email instead of individual ones?

If you’re pressed for time or have a very large volume (like 250 abandoned carts), you can load the email list into your email service provider and send one blast email to everyone. This is not the preferred method, but it’s significantly better than not doing it at all. However, if the volume is manageable - even 20 orders - you should absolutely send individual, personalized emails from your personal email account. The one-on-one approach is far more effective for building relationships, avoiding spam filters, and getting responses.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-12-04