How do I test if I have product-market fit with my art?

You have to actively test whether the market wants what you’re creating—don’t just assume it. Try different styles, different subjects, different formats, and different price points. Pay attention to the response. Are people buying? If not, that’s valuable information—it doesn’t mean you’re a bad artist, it means you haven’t found the right product-market fit yet. Keep iterating until you find something that resonates. No amount of marketing can fix a product the market doesn’t want, but when you nail product-market fit, everything else gets much easier.

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Asked by discussion of business fundamentals for artists · Answered by Patrick Shanahan · art-marketing-podcast · 2018-02-20